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Sebastian Arancibia
Director-level Digital Marketing & Social Media specialist in content strategy and performance
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About
Paid media specialist who managed high-spend multi-location gym franchise campaigns (Meta-heavy with Google Display support), cutting cost per lead from ~$25 to ~$5. Combines technical measurement (GTM/GA4 server-side + Meta CAPI) with customer-insight-driven copywriting and disciplined A/B testing, plus CRM/automation integrations (GoHighLevel, Zapier, Google Sheets) to reduce data loss and improve targeting.
Experience
Key Strengths
- Reduced CPL from ~$25 to ~$5 for a 70-location gym franchise via tracking + copy optimization
- Built end-to-end tracking stack (GTM + GA4 + server-side + CAPI) to improve attribution/data quality
- Methodical creative testing framework (ad sets with isolated variables; kill/scale based on performance)
- Uses CRM + behavioral data (GoHighLevel) to auto-build audiences for retargeting and optimization
- Diagnosed and fixed data loss in Zapier-connected lead/message ad flows by routing data to Google Sheets and building a Facebook app
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