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Shankar Mohar
Senior Paid Media & Performance Marketing Manager specializing in SaaS growth and demand generation
RemotePaid Media & Performance Marketing Manager | Data Analytics, AI-Driven Optimization, Growth Strategy (SaaS, Ecommerce, B2C & B2B)13 years experienceSeniorSaaSE-commerceTechnology
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About
Paid media specialist experienced managing high-spend accounts across Google, Meta, and LinkedIn with a focus on qualified lead generation at controlled CPA. Uses a disciplined testing and scaling framework (tracking via GA4/GTM, learning-phase completion, CPA/ROAS guardrails) and has driven a reported ~40% CPA reduction by auditing attribution/funnel issues and restructuring campaigns.
Experience
Paid Media & Performance Marketing Manager | Data Analytics, AI-Driven Optimization, Growth Strategy (SaaS, Ecommerce, B2C & B2B)KPI’s
Education
Lala Lajpat Rai College of Commerce and Economics, Mumbaibachelor, Computer Science
Key Strengths
- Multi-platform paid media management across Google, Meta, LinkedIn, and TikTok
- Structured experimentation: one variable at a time with sufficient data volume and learning-phase completion
- Clear scale/kill criteria using CPA/ROAS thresholds (within 5–10%) and controlled budget increases (10–20%)
- Full-funnel strategy design (TOFU on Meta/TikTok; BOFU via Google Search/PMax; retargeting across platforms)
- Systematic performance troubleshooting (tracking/attribution audits, overlap/intent/landing-page drop-off analysis)
- Restored performance with ~40% CPA reduction after campaign restructuring and conversion-event optimization
- Client-safe communication: outcome-first reporting, simple visuals, and explicit tradeoff/risk framing tied to KPIs
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