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Shankar Mohar

Senior Paid Media & Performance Marketing Manager specializing in SaaS growth and demand generation

KPI’sLala Lajpat Rai College of Commerce and EconomicsRemote13 Years ExperienceSenior Level

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About

Paid media specialist experienced managing high-spend accounts across Google, Meta, and LinkedIn with a focus on qualified lead generation at controlled CPA. Uses a disciplined testing and scaling framework (tracking via GA4/GTM, learning-phase completion, CPA/ROAS guardrails) and has driven a reported ~40% CPA reduction by auditing attribution/funnel issues and restructuring campaigns.

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Key Strengths

  • Multi-platform paid media management across Google, Meta, LinkedIn, and TikTok
  • Structured experimentation: one variable at a time with sufficient data volume and learning-phase completion
  • Clear scale/kill criteria using CPA/ROAS thresholds (within 5–10%) and controlled budget increases (10–20%)
  • Full-funnel strategy design (TOFU on Meta/TikTok; BOFU via Google Search/PMax; retargeting across platforms)
  • Systematic performance troubleshooting (tracking/attribution audits, overlap/intent/landing-page drop-off analysis)
  • Restored performance with ~40% CPA reduction after campaign restructuring and conversion-event optimization
  • Client-safe communication: outcome-first reporting, simple visuals, and explicit tradeoff/risk framing tied to KPIs

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Experience

Paid Media & Performance Marketing Manager | Data Analytics, AI-Driven Optimization, Growth Strategy (SaaS, Ecommerce, B2C & B2B)KPI’s · Mar 2013 – Present

Education

Lala Lajpat Rai College of Commerce and Economicsbachelor, Computer Science

Skills

Campaign ManagementGoogle AdsMeta AdsChatGPTData AnalyticsMicrosoft ExcelMicrosoft PowerPointMicrosoft WordForecastingWordPressHubSpotSalesforceProject ManagementData IntegritySaaS Growth Marketing

Languages

English

Certifications

Advanced Excel, Power BI & AI Tools Workshop (2025)Google Search, Display, Video, Shopping Ads Certification (2025)Google Analytics 4 (GA4) (2024)Proven & PROFITABLE Amazon PPC & LinkedIn Marketing (2024)YouTube Marketing Certification (2024)Bing Marketing Certification (2024)TikTok Marketing Certification (2024)Fundamentals of Google Tag Manager (GTM) (2023)

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Connect with Shankar

Shankar already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

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Shankar MoharSenior Paid Media & Performance Marketing Manager specializing in SaaS growth and demand generation