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Shaun Willis

Senior Full-Stack/Product Engineer specializing in SaaS, CRM automation, and AI-enabled products

Boro Dev Agency, LLCThe Iron YardMurfreesboro, Tennessee13 Years ExperienceSenior Level

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About

Founder building SmartTreeQuote, an AI-powered quoting and lead qualification platform for tree service companies, created from direct operator pain points and validated via an image-based remote quoting workflow. Has already built a targeted customer acquisition motion resulting in 5 active paying subscribers, and brings experience proposing AI-driven workflow automation to remove operational bottlenecks in a high-volume install environment.

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Key Strengths

  • Built and validated an AI quoting/lead-qualification product with 5 active paying subscribers
  • Strong customer-driven product development (direct operator interviews, rapid iteration, tight feedback loops)
  • Identifies root operational constraints and targets automation for leverage (install pipeline bottleneck analysis)
  • Designs end-to-end workflow automation concepts (intake, routing, status updates, internal comms with human/AI approvals)
  • Pragmatic go-to-market approach focused on distribution path and embedded feedback mechanisms

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Experience

FounderHotLeadHQ · Aug 2025 – Present
FounderSwipe Pitch · Jul 2025 – Present
Co-FounderBoro Dev Agency, LLC · Sep 2021 – Present
Sr Product EngineerNorth American Bancard · Jun 2019 – Present
Part-Time Contractor - Full Stack EngineerPrototypal · Feb 2019 – May 2019contract
Full-Stack Web DeveloperKernel, Created by Spectrum Reach · Oct 2017 – Jun 2019
Web DeveloperTitan Web Marketing Solutions · Mar 2017 – Oct 2017
Web DeveloperFreelance · Dec 2016 – Oct 2017freelance
Singer/SongwriterShaun W. Music · May 2013 – Sep 2016
Youth LeaderLiving Hope Worship Center · Apr 2010 – Mar 2013
Worship LeaderLiving Hope Worship Center · Feb 2010 – Mar 2013
Booking AgentConverge Music · Sep 2011 – Nov 2012

Education

The Iron Yardbootcamp, Computer Programming, Specific Applications

Awards

  • Charter Champions Certificate of Achievement

Languages

English

Certifications

Front End Engineer Certification

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Typically responds within 24 hours

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Shaun WillisSenior Full-Stack/Product Engineer specializing in SaaS, CRM automation, and AI-enabled products