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Sravani Ayiluri
Mid-level Marketing Analyst specializing in CRM analytics and customer insights
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About
CRM and lifecycle marketing analyst with 4+ years of experience spanning Accenture client work and Walmart-focused CRM, loyalty, and eCommerce analytics. Strongest in segmentation, campaign measurement, and A/B testing, with reported impact including 14% higher response rates, 8% repeat order growth, 9% CTR lift, and 7% conversion improvement.
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Key Strengths
- 4+ years in CRM and lifecycle marketing analytics
- Strong audience segmentation using purchase history, engagement, and loyalty activity
- Data-driven campaign optimization through A/B testing
- Improved campaign response rates by 14% in a retention campaign
- Contributed to 8% increase in repeat order growth
- Improved CTR by 9% and conversions by 7%
- Experience across Accenture client accounts and Walmart CRM/loyalty eCommerce analytics
- Cross-functional collaboration with marketing teams on testing and optimization
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