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Sunghee Park
Mid-level project manager specializing in media, entertainment, and client operations
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CRM/project management professional with RAPP experience supporting AT&T consumer campaigns, combining high-volume campaign execution with data-informed optimization. Notable for leading a 140-version direct mail/email program under urgent timelines, coordinating multiple stakeholders, and using incrementality analysis to refine targeting and improve revenue impact.
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Key Strengths
- Owned high-volume CRM/direct mail campaign delivery across 140 versions under compressed timelines
- Strong cross-functional stakeholder coordination across client, creative, studio, proofreading, and vendors
- Improved execution feasibility by restructuring a last-minute launch into phased deployments
- Used modular build approach to accelerate production across email and direct mail formats
- Maintained execution quality through frequent status calls, Teams communication, and Workfront task tracking
- Experience supporting CRM programs for AT&T consumer lines at RAPP
- Able to connect CRM performance to incremental revenue using test vs. control analysis
- Identified that high-engagement campaigns were not always most incremental, informing better prioritization
- Scaled personalization learnings by tenure and product ownership across future cross-sell campaigns
- Data-driven segmentation using Excel to isolate lift by audience and campaign type
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