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Tatiana Letang - Manager, Marketing and Communications in Brantford, ON, Canada

Tatiana Letang

Mid-level Marketing & Communications Manager specializing in digital campaigns and content strategy

Volunteer TorontoMcMaster UniversityBrantford, ON, Canada6 Years ExperienceMid Level

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About

Marketing & communications leader in the nonprofit/community ecosystem with hands-on experience closing brand partnerships, running online events, and executing segmented GTM campaigns. Demonstrated measurable impact (e.g., 100% engagement lift from an annual contest partnership; personal network driving 25% of attendees for a SickKids fundraiser) and a data-driven approach to growth via first-party data capture and localized newsletter personalization.

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Key Strengths

  • Closed partnership with large Canadian pizza chain for nonprofit; drove annual contest with 100% engagement increase
  • Measures partnership success with multi-metric approach (engagement, coupon redemptions, reporting/highlights)
  • Leveraged personal network to drive event participation; network accounted for 25% of attendees for SickKids fundraiser
  • Built targeted GTM by joining demographic-specific online groups and running tailored ads to increase event sign-ups
  • Optimized campaigns using link clicks as primary conversion metric; adapted messaging by segment (youth vs seniors)
  • Designed data-driven growth experiment adding postal code capture to newsletter signup to enable hyper-local personalization

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Experience

Manager, Marketing and CommunicationsVolunteer Toronto · Apr 2022 – Jan 2026
Data Literacy and Communications AssociateSymcor · Jun 2021 – Apr 2022
Freelance Marketing AssistantK2 Performance Consulting · Apr 2021 – Jul 2024freelance
Program AssistantStudent Success Centre, McMaster University · Sep 2018 – Apr 2019part-time
Digital Marketing InternPathways to Education · Sep 2020 – Apr 2021internship

Education

McMaster Universitybachelor, Communications and French Studies (2019)
George Brown Collegeassociate, Sport and Event Marketing (2020)

Skills

Digital MarketingData AnalysisGraphic DesignCanvaAdobe Creative SuiteSEOEmail MarketingHubSpotStakeholder ManagementVideo EditingContract negotiationSocial media marketingMarketing AnalyticsData InterpretationSocial Media Strategy

Languages

EnglishFrench

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MarketingDigital MarketingData AnalysisGraphic DesignCanva

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Connect with Tatiana

Tatiana already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Already have an account?

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Tatiana LetangMid-level Marketing & Communications Manager specializing in digital campaigns and content strategy