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Tatiana Letang
Mid-level Marketing & Communications Manager specializing in digital campaigns and content strategy
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About
Marketing & communications leader in the nonprofit/community ecosystem with hands-on experience closing brand partnerships, running online events, and executing segmented GTM campaigns. Demonstrated measurable impact (e.g., 100% engagement lift from an annual contest partnership; personal network driving 25% of attendees for a SickKids fundraiser) and a data-driven approach to growth via first-party data capture and localized newsletter personalization.
Experience
Education
Key Strengths
- Closed partnership with large Canadian pizza chain for nonprofit; drove annual contest with 100% engagement increase
- Measures partnership success with multi-metric approach (engagement, coupon redemptions, reporting/highlights)
- Leveraged personal network to drive event participation; network accounted for 25% of attendees for SickKids fundraiser
- Built targeted GTM by joining demographic-specific online groups and running tailored ads to increase event sign-ups
- Optimized campaigns using link clicks as primary conversion metric; adapted messaging by segment (youth vs seniors)
- Designed data-driven growth experiment adding postal code capture to newsletter signup to enable hyper-local personalization
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