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Thomas Balogiannis
Director-level Creative & Production Lead specializing in organic video and brand campaigns
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About
Growth creative focused on performance outcomes across Meta, TikTok, and YouTube. Led Cinobo anniversary campaign end-to-end, reframing messaging and improving hooks/pacing to drive a 30% lower CPA vs prior campaigns, using competitor ad research and a modular creative system to iterate quickly while maintaining quality.
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Key Strengths
- Owned end-to-end growth-creative campaign that reduced CPA by 30%
- Data-driven creative iteration using attention drop-off and hook performance
- Platform-specific creative strategy (UGC on TikTok; product-led on YouTube)
- Built modular ad system enabling fast swaps/testing without rebuilding
- Uses competitor creative R&D to inform testing angles and execution
- Effective creator/editor direction with clear constraints (angle/emotion/message) and pacing guidance
- Weekly prioritization framework: fix bleeding, scale winners, test new bets
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