Vestia Liu

“Retail buyer/category manager with experience rebuilding underperforming programs end-to-end through data-driven assortment strategy, supplier selection, and product/value engineering. Led a pet beds turnaround (70% sell-through in week one; category mix from ~20% to ~35% and primary IMU driver) and previously drove a licensed sports vendor at Amazon from a $550K projection to $1.7M by re-framing assortment planning around turn and product-type insights.”

“Senior-level fashion buyer specializing in seasonal footwear, with demonstrated results driving +22% YoY growth (700K+ pairs; $16.8M revenue) through assortment, pricing, and inventory strategy across store and e-commerce. Experienced in vendor cost negotiations at SKU level, OTB/line planning, and executing cross-functional brand repositioning initiatives while coaching junior buyers into promotions.”

“Fashion buyer/category manager with end-to-end ownership of Shopbop’s evening business, using Excel-driven classification and pricing tier analysis to uncover demand opportunities and deliver +20% above annual sales target on higher margin. Experienced negotiating vendor sell-through agreements (e.g., Marchesa Notte) and using RTV to reduce inventory risk while maintaining full-price selling; also has a track record coaching buyers to drive incremental revenue (e.g., $350K unplanned full-price sales via an exclusive delivery).”