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Vikas Pandey

Mid-level Marketing Technologist specializing in B2B outbound and MarTech for SaaS/AdTech

Thane, IndiaMarketing Manager6 years experienceMid-LevelSaaSAdTechE-commerce
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About

Enterprise CSM with BFSI experience who owned the Experian account end-to-end and drove major scale: increased email volume from 3M/month to 30M+/month and delivered a 94% uplift in credit report downloads using experimentation (send-time testing/A-B tests), AMP dynamic emails, and AI features. Also led a regional WhatsApp Business initiative by aggregating voice-of-customer across CSMs, influencing feature prioritization (e.g., carousel/emojis), and managing timelines to prevent churn.

Experience

Marketing ManagerNavAI
Customer SuccessNetcore Cloud Pvt Ltd
Search Engine MarketingBluebit Systems
Technical SalesAsses Buildchem Pvt.Ltd

Education

Mumbai Universitybachelor, Civil Engineering (2019)
B. R. Harne College of Engineeringbachelor, Civil Engineering (2019)
St. Johns the Baptist Jr Collegehigh_school, Science (2015)
St. Xavier’s English High Schoolhigh_school (2013)

Key Strengths

  • Scaled enterprise email volume from 3M/month to 30M+/month
  • Drove 94% uplift in credit report downloads through campaign optimization
  • Used structured experimentation (send-time testing, A/B tests) to improve outcomes
  • Introduced engaging educational content (comic strip series) to drive adoption
  • Adopted AMP/dynamic emails and AI features to improve campaign performance
  • Built stakeholder alignment via clear ownership, transparent comms, and executive escalation to close projects efficiently
  • Led cross-CSM VOC collection and translated it into prioritized product asks
  • Reduced churn risk by managing feature delivery expectations (e.g., WhatsApp templates like carousel/emojis) with weekly product syncs

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Languages

English

Skills

Go-to-Market StrategyMarket ResearchCampaign ManagementAccount ManagementA/B TestingGoogle AdsEmail MarketingDashboardingLookerGoogle AnalyticsReportingRoot Cause AnalysisCanvaB2B MarketingOutbound Marketing