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Vikas Pandey
Mid-level Marketing Technologist specializing in B2B outbound and MarTech for SaaS/AdTech
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Enterprise CSM with BFSI experience who owned the Experian account end-to-end and drove major scale: increased email volume from 3M/month to 30M+/month and delivered a 94% uplift in credit report downloads using experimentation (send-time testing/A-B tests), AMP dynamic emails, and AI features. Also led a regional WhatsApp Business initiative by aggregating voice-of-customer across CSMs, influencing feature prioritization (e.g., carousel/emojis), and managing timelines to prevent churn.
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Key Strengths
- Scaled enterprise email volume from 3M/month to 30M+/month
- Drove 94% uplift in credit report downloads through campaign optimization
- Used structured experimentation (send-time testing, A/B tests) to improve outcomes
- Introduced engaging educational content (comic strip series) to drive adoption
- Adopted AMP/dynamic emails and AI features to improve campaign performance
- Built stakeholder alignment via clear ownership, transparent comms, and executive escalation to close projects efficiently
- Led cross-CSM VOC collection and translated it into prioritized product asks
- Reduced churn risk by managing feature delivery expectations (e.g., WhatsApp templates like carousel/emojis) with weekly product syncs
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