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William Alexander
Senior Graphic Designer & Motion Graphics Artist specializing in video, e-learning, and marketing
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About
Marketing creative designer/motion editor who owns projects end-to-end, spanning bold iconography (AHIMA) and modern social video ads (Pinnacle Gallery). Combines scalable systems thinking (centralized Figma libraries with global styles/auto-layout) with high-volume production workflows in After Effects/Premiere, including AI-generated imagery/video and modular template frameworks for rapid variation.
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Key Strengths
- End-to-end ownership of marketing creative from concept through production
- Creates modern, bold iconography with limited palettes via iterative concept exploration in Illustrator
- Builds scalable Figma libraries using centralized global styles, auto-layout, and responsive constraints for consistent bulk updates
- Produces marketing video ads using After Effects/Premiere with AI-generated imagery/video and text overlays
- Develops modular template systems (pre-comps, dynamic presets, variable color themes) to generate high-volume ad variations quickly
- Incorporates feedback via review cycles and feedback logs while maintaining brand consistency in remote workflows
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