William Ortiz

Senior UI/UX Product Designer specializing in healthcare and regulated digital experiences

One Shot RecordsNew York City College of Technology (CUNY)New York, NY34 Years ExperienceSenior LevelWorks On-Site

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About

Product designer-developer leading the modernization of One Shot Records from a legacy PHP storefront to a React/Next.js marketplace experience. Particularly interesting for combining UX, frontend engineering, and product strategy—he not only redesigned the mobile-heavy experience, but also proposed a shift from eBay-style sales to a barter-based marketplace model backed by AI validation and a multi-layer API/data architecture.

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Key Strengths

end-to-end product design and development ownership
mobile-first UX optimization
legacy platform modernization from PHP to React/Next.js
high-polish interactive UI implementation
performance-focused React engineering
semantic HTML and hydration tradeoff awareness
data-informed product strategy
marketplace/business model redesign
complex system architecture across frontend, APIs, AI, and database layers
rapid closed-beta validation and iteration

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Experience

Contract consultantOne Shot Records · Jan 2012 – Presentcontract

Senior Art Director, Digital ProductionPixacore · Jan 2022 – Dec 2022

Digital Designer and Senior Production ArtistMerck · Apr 2021 – Mar 2022

Graphic Artist and Senior Production ArtistTBWA\WorldHealth · Sep 2018 – Oct 2019

Graphic Artist and Senior Production ArtistJUICE Pharma Worldwide · Oct 2015 – Nov 2017

Web DesignerPrestoSports · May 2015 – Oct 2015

Integrated Project ManagerRoyal Caribbean · May 2014 – Nov 2014

Studio Manager and Production ArtistRauxa · Feb 2013 – Sep 2013

Studio Manager and Production ArtistGlobal Hue · May 2008 – Dec 2010

Assistant Studio Manager and Print Production ArtistRegan, Campbell, Ward and McCann · Nov 2005 – Apr 2008

Contract Project ManagerAvon · Aug 2003 – Jul 2004contract

Print Production ArtistThe Sloan Group · Nov 1999 – Feb 2003

Print Production ArtistGrey · Sep 1997 – Nov 1999

Quality Control and Print Production ArtistMedallion Associates · Jun 1995 – Sep 1997

Desktop Publisher and Service Bureau TechnicianRC Communications · Jul 1993 – May 1995

Desktop Publisher and Service Bureau TechnicianKatz Graphics · Apr 1992 – Jul 1993

Desktop Publisher and Service Bureau TechnicianCharacters and Colors · Mar 1991 – Apr 1992

Desktop Publisher and System ManagerD.F. White · Sep 1988 – Dec 1990

Education

New York City College of Technology (CUNY)bachelor, Computer Science

Skills

UI/UX design React Next.js Figma Adobe Photoshop Adobe Illustrator HTML CSS GitHub WordPress Google Workspace Google Cloud Platform Responsive design PHP API integration

Languages

English

Certifications

Vocational Certification: Print Production, Stripping, and DarkroomIntroduction to AI (Coursera)Google UX Design Professional Certificate (Coursera)Create High-Fidelity Design and Prototypes in Figma (Coursera)Conduct UX Research and Test Early Concepts (Coursera)Architecting with Google Compute Engine Specialization (Coursera)Reliable Google Cloud Infrastructure (Coursera)Elastic Google Cloud Infrastructure (Coursera)Essential Google Cloud Infrastructure (Coursera)End-to-End Machine Learning with TensorFlow on GCP (Coursera)Introduction to Structured Query Language (Coursera)Managing Security in Google Cloud Platform (Coursera)