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Yee Ling Lam
Director-level Product Leader specializing in e-commerce, marketplace growth, and personalization
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About
Product leader with experience at Catbird and Ipsy, especially strong in e-commerce, personalization, and operational AI. Stands out for combining direct customer immersion with rigorous scoping and stakeholder alignment—launching a new personalization experience in 10 weeks with 100% ROI in 4 weeks, and later driving AI automation that cut merchandising workload by 30%.
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Key Strengths
- customer-led product discovery grounded in direct field research
- end-to-end product leadership from problem definition to launch
- disciplined MVP scoping under tight budget and timeline constraints
- strong cross-functional alignment across leadership, design, and engineering
- effective management of third-party and offshore development teams
- e-commerce personalization product execution
- conversion-focused UX judgment on trust and pricing transparency
- AI-enabled operations automation with measured rollout and QA safeguards
- built a product roadmap and intake process from scratch in an unstructured environment
- mentorship and development of junior PM talent
- launched personalization experience in 10 weeks
- achieved 100% ROI within 4 weeks of launch
- reduced merch team daily workload by 30% through automation
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