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Zeljko Chavar
Director-level Digital Marketing Manager specializing in SEO, Google Ads, and CRO
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Performance marketer with hands-on ownership of a $100K+/month Google Ads account, reporting up to 20x ROAS for a US-based Guardian Services client over a three-year engagement. Also shows broader growth expertise beyond paid media, including diagnosing technical SEO/site architecture issues at Admiral Casino, leading a programmer team, and expanding the site with 2,500 pages to restore traffic growth.
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Key Strengths
- Managed a $100K+/month Google Ads account for 3 years
- Drove up to 20x ROAS on Guardian Services in the first year
- Strong Google Ads optimization across search, display, and PMax
- Data-driven budget reallocation based on assisted conversions
- Focus on conversion-led decision making over vanity metrics
- Builds full-funnel paid media across Meta, TikTok, Google, YouTube, and Discovery
- Uses structured ramp-up periods before shifting to automated bidding
- Diagnoses performance issues through technical site analysis
- Led programmers to rebuild Admiral Casino site architecture
- Scaled SEO footprint by generating 2,500 pages and improving metadata structure
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