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Abhinav Sharma
Director-level Performance Marketing & SEO Leader specializing in paid media and analytics
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Paid media performance marketer managing high-spend accounts ($50K+/month) across Google Ads, Meta, and Bing, with a reported ROAS lift from ~1.5–2x to 4x in ~3 months. Experienced in PMax optimization (including negatives to prevent budget waste), creative and bidding experimentation, and translating complex performance data into clear client-facing narratives.
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Key Strengths
- Owned and managed $50K+/month spend across Google Ads, Meta, and Bing
- Improved ROAS from ~1.5–2x to 4x within ~3 months through optimization
- Hands-on PMax optimization, including adding negatives to reduce budget waste
- Structured testing cadence (7-day creative/audience tests; 2–3 day bidding tests)
- Strong metric-driven diagnosis using leading and lagging indicators (CTR/CPC/CPM, conversion rate, ROAS, LTV, retention)
- Client-safe performance communication: concise KPI reporting (3–5 KPIs) and narrative-driven insights
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