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AS
Abhinav Sharma
Director-level Performance Marketing & SEO Leader specializing in paid media and analytics
Ras Al Khaimah, UAEDigital Marketing Manager16 years experienceDirectorDigital MarketingAdvertisingTechnology
ScreenedIdentity Verified
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About
Paid media performance marketer managing high-spend accounts ($50K+/month) across Google Ads, Meta, and Bing, with a reported ROAS lift from ~1.5–2x to 4x in ~3 months. Experienced in PMax optimization (including negatives to prevent budget waste), creative and bidding experimentation, and translating complex performance data into clear client-facing narratives.
Experience
Digital Marketing ManagerSure Leverage Funding
PPC SpecialistCIBIRIX INC.
Digital Marketing ManagerGamaxine Technologies
Digital Marketing ManagerEVM Technologies
Digital Marketing ManagerEfficacy Informatics Pvt. Ltd.
Education
RGPV Universitybachelor, Computer Science (2009)
Key Strengths
- Owned and managed $50K+/month spend across Google Ads, Meta, and Bing
- Improved ROAS from ~1.5–2x to 4x within ~3 months through optimization
- Hands-on PMax optimization, including adding negatives to reduce budget waste
- Structured testing cadence (7-day creative/audience tests; 2–3 day bidding tests)
- Strong metric-driven diagnosis using leading and lagging indicators (CTR/CPC/CPM, conversion rate, ROAS, LTV, retention)
- Client-safe performance communication: concise KPI reporting (3–5 KPIs) and narrative-driven insights
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