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Alex Castro Enciso

Executive Video & Social Media Strategist specializing in branded content and content operations

Original Story ProductionsUSCLos Angeles, CA8 Years ExperienceExecutive Level

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Experience

Founder & CEOOriginal Story Productions · Jan 2023 – Present
Vice President, VideoVariety / Variety Content Studio · Mar 2021 – Jan 2023
Senior Supervising Producer (Contract)Red Table Talk / Westbrook Entertainment · Aug 2019 – Mar 2020contract
Director, Social Media Development (Contract)Whalerock Industries · Aug 2018 – Feb 2019contract
Video Lead, North AmericaCitizen Relations · Jan 2017 – Nov 2017
SVP, Executive ProducerWeber Shandwick · Mar 2015 – Aug 2016

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Education

USCmaster, Broadcast Journalism
USCbachelor, Creative Writing

Awards

  • Webby Award - Variety’s Power of Women Livestream (2023)
  • Imagen Foundation Influential Latinos in Media Honoree (2022)
  • PressBoard’s Branded Campaign of the Year (2021)
  • National Arts & Entertainment Journalism Awards - Best News Show (2021, 2022)
  • Daytime Emmy Nominee (3x)

Skills

Budget ManagementTeam LeadershipCross-Functional CollaborationChatGPTStrategic Campaign DevelopmentExecutive LeadershipVideo StrategySocial Media StrategyBrand StorytellingProduction OperationsInfluencer DirectionTalent DirectionStakeholder EngagementData-Driven OptimizationPaid Media Campaigns

Languages

EnglishSpanish

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Typically responds within 24 hours

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Alex Castro EncisoExecutive Video & Social Media Strategist specializing in branded content and content operations