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Allison Padgett
Senior Digital Marketing Leader specializing in SEM and cross-channel growth
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About
Performance marketer who has personally owned and optimized $300K–$600K/month paid media budgets across Google and Meta, focused on lead gen and pipeline growth. Uses disciplined testing (creative/audience/bid), daily monitoring, and landing page/conversion-path optimization to improve CPL and lead quality, including experience in early childhood education campaigns (e.g., Endeavor).
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Key Strengths
- Owned and scaled high-spend paid media budgets ($300K–$600K/month) across Google and Meta
- Structured experimentation: one-variable-at-a-time testing with minimum data thresholds to avoid false positives
- Optimizes to downstream conversions and lead quality (tour requests/applications) vs clicks/traffic
- Full-funnel allocation approach using marginal performance and incrementality (upper funnel impact on search/retargeting)
- Rapid performance diagnosis and recovery (creative refresh, keyword tightening, landing page simplification) improving CPL within ~1.5 weeks
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