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Allison Padgett
Senior Digital Marketing Leader specializing in SEM and cross-channel growth
Lehigh Acres, FLSr. Manager Digital Marketing14 years experienceSeniorEducationMarketing & AdvertisingMedia & Entertainment
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About
Performance marketer who has personally owned and optimized $300K–$600K/month paid media budgets across Google and Meta, focused on lead gen and pipeline growth. Uses disciplined testing (creative/audience/bid), daily monitoring, and landing page/conversion-path optimization to improve CPL and lead quality, including experience in early childhood education campaigns (e.g., Endeavor).
Experience
Sr. Manager Digital MarketingEndeavor Schools
Director of Digital MarketingNAS Recruitment
Manager of Digital Sales & AdvertisingdexiMedia
Sales & AdvertisingTraffic Engine / 2Blue Media Group
Key Strengths
- Owned and scaled high-spend paid media budgets ($300K–$600K/month) across Google and Meta
- Structured experimentation: one-variable-at-a-time testing with minimum data thresholds to avoid false positives
- Optimizes to downstream conversions and lead quality (tour requests/applications) vs clicks/traffic
- Full-funnel allocation approach using marginal performance and incrementality (upper funnel impact on search/retargeting)
- Rapid performance diagnosis and recovery (creative refresh, keyword tightening, landing page simplification) improving CPL within ~1.5 weeks
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