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Archana Nair

Senior Growth Marketing Manager specializing in SEO and paid acquisition for multi-location brands

Aava International ConsultingCalifornia State University, FullertonCalifornia, USA10 Years ExperienceSenior LevelWorks Remote

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About

Growth-creative marketer in the dental/clinic space who runs offer-led, multichannel acquisition campaigns (Google Ads + paid social + email/SMS) to lift bookings and lower CPA across underperforming locations. Builds flexible, location-specific frameworks and iterates modular creative (hooks/offers/CTAs) using platform-specific performance signals; has also directed video/landing-page creative tied to improved reviews and referrals.

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Key Strengths

  • Owned end-to-end, offer-led multichannel growth campaigns (Google Ads, social, email, SMS) for underperforming locations
  • Improved bookings and reduced CPA versus previous campaigns; scaled framework to additional offices
  • Adapts campaigns to local differences by building flexible frameworks rather than copy/paste execution
  • Platform-specific creative optimization based on performance signals (Meta engagement, TikTok early drop-off, YouTube watch time/credibility)
  • Rapid iteration system using modular components (hook/message/offer/CTA) and a checklist baseline; changes one variable at a time
  • Experience directing creators/editors to improve hooks, clarity of offers, and local relevance
  • Built reassuring video + landing page to promote new dental X-ray scanner; correlated with positive Google reviews and referrals

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Experience

Growth Marketing ManagerAava International Consulting · Nov 2024 – Present
SEO AnalystThe Sageboard Inc · Jun 2021 – Jul 2024
Project CoordinatorDenken Solutions · Oct 2019 – Sep 2021
Project CoordinatorFuzen Software Pvt Ltd · Jan 2014 – Dec 2016
Application Support AnalystAccenture · Jul 2012 – Dec 2013

Education

California State University, Fullertonmaster, Software Engineering (2019)
Christian College of Engineering and Technologybachelor, Computer Science (2012)

Skills

Campaign ManagementSEOGoogle AdsMeta AdsWordPressEmail MarketingAnalyticsReportingMicrosoft ExcelCross-Functional LeadershipCommunicationAgileScrumAsanaTrello

Languages

English

Certifications

Semrush Academy Certificate - Local SEO Course

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Connect with Archana

Archana already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

Recommended

Already have an account?

Hire with Reval

Find your next great hire

Our AI agents source, screen, and vet candidates for your open roles. Get qualified candidates within 48 hours.

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Archana NairSenior Growth Marketing Manager specializing in SEO and paid acquisition for multi-location brands