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Archana Nair
Senior Growth Marketing Manager specializing in SEO and paid acquisition for multi-location brands
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About
Growth-creative marketer in the dental/clinic space who runs offer-led, multichannel acquisition campaigns (Google Ads + paid social + email/SMS) to lift bookings and lower CPA across underperforming locations. Builds flexible, location-specific frameworks and iterates modular creative (hooks/offers/CTAs) using platform-specific performance signals; has also directed video/landing-page creative tied to improved reviews and referrals.
Experience
Education
Key Strengths
- Owned end-to-end, offer-led multichannel growth campaigns (Google Ads, social, email, SMS) for underperforming locations
- Improved bookings and reduced CPA versus previous campaigns; scaled framework to additional offices
- Adapts campaigns to local differences by building flexible frameworks rather than copy/paste execution
- Platform-specific creative optimization based on performance signals (Meta engagement, TikTok early drop-off, YouTube watch time/credibility)
- Rapid iteration system using modular components (hook/message/offer/CTA) and a checklist baseline; changes one variable at a time
- Experience directing creators/editors to improve hooks, clarity of offers, and local relevance
- Built reassuring video + landing page to promote new dental X-ray scanner; correlated with positive Google reviews and referrals
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