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Arpit Jain
Mid-level Performance Marketing Specialist specializing in paid media and growth
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About
Performance marketer with 5+ years of hands-on experience across real estate, B2B services, SaaS, education, and e-commerce, owning both strategy and execution across Google, Meta, and LinkedIn. Particularly strong in lead-gen optimization at scale, including Singapore real estate campaigns where they managed low- to mid-six-figure monthly budgets and reduced CPL by 40-90% while improving lead quality for sales teams.
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Key Strengths
- 5+ years of hands-on paid media ownership across strategy and execution
- Managed low- to mid-six-figure monthly ad spend across Google Ads and Meta Ads
- Reduced CPL by 40-90% on Singapore real estate lead generation campaigns
- Cut CPL by more than 50% by tightening targeting and improving lead filtering
- Strong focus on lead quality and downstream sales outcomes, not just platform metrics
- Full-funnel optimization across ads, landing pages, tracking, and lead qualification
- Structured testing and phased scaling approach using conversion and lead-quality benchmarks
- Able to operate independently in embedded client/contract environments with minimal oversight
- Clear client communication during performance dips and strategic pivots
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Experience
Education
Awards
Skills
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Publications
4 publications
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