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Asifa Aziz Poppy
Executive Apparel Merchandising & Sourcing Leader specializing in global supply chain
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About
Sourcing/merchandising professional with experience supporting US brands via Youngone Corporation (YHT unit, Bangladesh), managing end-to-end vendor evaluation, FOB/MOQ/lead-time negotiations, compliance and AQL-based quality standards. Uses OTB, SKU productivity, margin and Q-score/customer feedback to rationalize assortments—citing a data-led shift where 30% of styles drove 70% of revenue and reallocating spend to higher-margin sustainable products improved sell-through, margin, and satisfaction.
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Key Strengths
- End-to-end sourcing and partnership execution (evaluation, negotiation, TNA, sampling, launch follow-through)
- Deep apparel/home production and quality knowledge (AQL, testing, wash/finish, compliance)
- Cost and margin protection through cost engineering and component/material substitutions (e.g., snaps/zippers to Velcro) without changing function
- High-volume workflow management using critical path planning and Excel/pivot-based prioritization with RAG flags
- Data-driven assortment strategy using OTB, SKU productivity, margin, returns, and Q scores
- Category reset example: identified 30% of styles driving 70% of revenue; reduced SKU count, shifted OTB to higher-margin sustainable products, improved sell-through/margin/Q scores
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