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Barbara Ojiambo
Mid-level Media Buyer specializing in performance marketing
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About
Performance marketer with hands-on ownership of a real estate account spending about $100K/month across Google Ads and Meta. Demonstrates strong full-funnel paid media thinking, disciplined testing methodology, and practical technical troubleshooting, including diagnosing and reinstalling broken conversion tracking when a site update disrupted pixel firing.
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Key Strengths
- Managed a six-figure monthly paid media budget across Google and Meta
- Achieved and exceeded 3% ROAS on a real estate account
- Structured full-funnel campaigns across awareness, retargeting, and conversion stages
- Systematic creative testing across static vs video and messaging angles
- Audience testing across broad, lookalike, and stacked segments
- Data-driven budget reallocation based on CTR, CPL, and saturation signals
- Disciplined test evaluation using 5-day windows and 40-conversion thresholds
- Hands-on troubleshooting of broken pixel tracking after website changes
- Strong performance monitoring cadence with daily analysis
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