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Barry Layne

Executive Operating Partner specializing in portfolio growth, digital media, and value creation

The Well FundFordham University18 Years ExperienceExecutive Level

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About

Entrepreneur and turnaround operator who recently sold a patented mobile + connected TV (CTV) technology startup. Took the product from concept and use-case definition through market testing, product planning, and GTM traction, ultimately converting a prospective client presentation to a European regional digital media company into an acquisition; also advises on turnarounds including stalled VC investments.

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Key Strengths

  • Built and sold a patented mobile/CTV tech startup
  • End-to-end product execution from concept to use cases, market test, and detailed product plan
  • Leveraged investor partnership for cash plus full development services
  • Created GTM traction in Europe leading to acquisition by a regional digital media company
  • Turnaround operator: revamps vision, workflow, and GTM under tight deadlines with existing stakeholders/boards
  • Structured problem-solving approach (listen/ask/research/assess, then execute)
  • Strong at marrying business needs with technology to maintain clear use cases

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Experience

Senior Operating PartnerThe Well Fund · Jan 2022 – Present
Managing DirectorL7 International, LLC · May 2021 – Mar 2025
Chief Executive OfficerEngaging Choice, Inc · Jan 2018 – Dec 2023
Principal ConsultantEl Syd, Inc · Jan 2010 – Dec 2023freelance
Principal ConsultantSmart Dog Creative · Jan 2010 – Dec 2023freelance
Chief Operating Officer/PresidentARTISTdirect · Mar 2008 – Jun 2010

Education

Fordham Universitymaster
Hofstra Universitybachelor

Skills

Strategic PlanningProject ManagementStakeholder ManagementPerformance ManagementE-commerceProduct StrategyGo-to-Market StrategyStrategic AnalysisCommercializationBrand Development StrategyNew Business DevelopmentCompetitive AnalysisPerformance AnalysisRevenue AnalysisBusiness Metrics

Languages

English

Publications

1 publication

Patents (digital media engagement and monetization platforms)

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Connect with Barry

Barry already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Hire with Reval

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Barry LayneExecutive Operating Partner specializing in portfolio growth, digital media, and value creation