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Bayo Adebonojo
Senior Performance Marketer specializing in paid acquisition and media buying
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About
Performance marketer with hands-on ownership of high-spend paid media, currently managing $250K+/month on Meta for lead generation. Stands out for combining media buying with landing page/CRO work and a structured creative testing approach, including video hook optimization that lifted thumb-stop ratio above 25%.
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Key Strengths
- Managed $250K+/month Meta spend for lead generation
- Owned campaigns end-to-end from landing pages to CRO and creative strategy
- Performance-focused with ROAS target management above 130%
- Structured video testing methodology using hook, body, and CTA analysis
- Improved video thumb-stop ratio to over 25% through hook iteration
- Strong cross-channel media allocation judgment across Meta, Google, and TikTok
- Understands platform-specific creative fatigue and scaling constraints
- Disciplined testing approach using spend thresholds to avoid false positives
- Uses clean audience A/B tests and baseline campaign comparisons for bidding tests
- Diagnosed GEO-level conversion issues in Google Search and stabilized performance with seasonal bid adjustments
- owned B2B paid growth initiatives end-to-end from creative through conversion tracking
- built Google and Meta campaigns from scratch for insurtech demand generation
- drove goal of 10 net new accounts per month
- achieved roughly 20% MQL-to-account conversion
- delivered CAC payback of about 60 days
- strong experimentation framework focused on funnel bottlenecks and KPI-based testing
- improved qualified pipeline by optimizing campaigns to booked calls instead of form fills
- built repeatable testing documentation system in ClickUp
- created custom Claude-based prospect summarization tool for sales enablement
- improved sales efficiency and personalization through automated pre-call research
- helped build a new paid media division playbook from zero
- scaled new campaigns from $0 to over $250k/month and $400k/month
- full-funnel optimization across landing pages, bidding, conversion signaling, and call routing
- effective in ambiguous regulated environments with limited CRM visibility
- uses qualitative signals like call listening and AI scoring to optimize lead quality
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