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Mohammed Ahmed
Senior Media Performance Manager specializing in programmatic advertising
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About
Performance marketer with 10 years of experience managing large US media budgets for global brands including Ford, Toyota, Nestle, Daimler, and Mondelez. Brings strong programmatic and measurement expertise across DV360, The Trade Desk, StackAdapt, Yahoo DSP, Google Ads, Innovid, IAS, and CM360, with hands-on examples of improving e-commerce sales and restoring lost attribution through pixel diagnostics.
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Key Strengths
- Managed high-spend media budgets from $100K to $1M
- Experience with major enterprise brands including Ford, Toyota, Chevrolet, Nestle, Daimler, and Mondelez
- Cross-platform programmatic and video media buying
- Full-funnel strategy using awareness, retargeting, and conversion tactics
- Creative-interaction-based retargeting to improve efficiency and speed to lead generation
- Strong ad tech and measurement stack knowledge
- Identified partner pricing dynamics that helped improve Nestle e-commerce sales
- Diagnosed and fixed attribution loss caused by misplaced conversion and universal pixels
- Data-driven budget allocation using reach, CPM, unique reach, geography, and frequency inputs
- Structured testing through A/B experimentation across creatives, audiences, and bidding
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