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Cadmus Balkanski
Junior Product Marketing Manager specializing in SaaS go-to-market strategy
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About
B2B commercial candidate with about two years of experience spanning account management and outbound go-to-market work in an industrial/regulatory environment. He has built campaigns for chemical manufacturers and refiners using EPA data, HubSpot, ZoomInfo, and AI-driven personalization, and cites measurable gains in click-through rates and meetings booked after refining messaging around emissions and compliance pain points.
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Key Strengths
- built and executed go-to-market strategy for a new product
- strong problem-led messaging and consultative selling approach
- experience managing client accounts with cross-sell and upsell responsibility
- targeted regulated chemical manufacturing and refining accounts using EPA data
- mapped operators and C-suite stakeholders to improve outreach focus
- used AI tools to personalize outbound messaging
- iterated campaigns based on field insights and customer pain points
- improved click-through rates by 30% through messaging refinement
- increased meetings booked by 8-12% with pain-point-specific outreach
- focuses on pre-qualifying meetings around clear business outcomes and ROI
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Experience
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Publications
1 publication
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