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Marga Romero
Senior growth and GTM leader specializing in AI, FinTech, and consumer brands
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About
Startup operator with growth, partnerships, and cross-functional execution experience across a Southeast Asia B2B2C marketplace and a large telco environment. Notable for scaling merchant acquisition from 80 to 800+ at seed stage, building team operating structure, and managing high-complexity launches involving 150 stakeholders and nationwide distribution.
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Key Strengths
- Scaled merchant base from ~80 to 800+ in a seed-stage B2B2C marketplace
- Built and trained a business development team from specialized roles to end-to-end ownership within 6 months
- Strong cross-functional operator trusted by CEO to coordinate across departments during fundraising
- Structured complex product launches across 150 stakeholders with weekly cadences and visual accountability tracking
- Delivered 90% nationwide distribution before launch and increased contract rates by 3% in a 50M-subscriber telco market
- Able to pivot from strategy to hands-on execution, including personally pitching merchants during market expansion
- Experienced in driving digital adoption among traditional offline service businesses
Reference Highlights
- broad operational ownership
- great at prioritization
- quickly understands complex tasks
- strong self-starter
- improved GTM campaign results
- brought structure to outreach and lead generation gaps
- quickly grasped strategy
- proactive experimentation
- contributed to the company playbook
- active involvement in marketplace clients and funnel
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