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Chinmay Ray
Mid-level Performance Marketer specializing in paid media and programmatic advertising
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About
Paid media performance marketer experienced managing $80K–$120K/month budgets across Google Ads, Meta, YouTube (and TikTok), building full-funnel structures from prospecting through retargeting. Emphasizes systematic, hypothesis-driven testing with a strong creative optimization focus and uses CTR/CPC/CPM plus benchmark comparisons to guide scaling and troubleshoot performance drops.
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Key Strengths
- Managed high-spend paid media budgets ($80K–$120K/month)
- Multi-platform acquisition across Google Ads, Meta, and YouTube
- Systematic, high-velocity testing approach with heavy emphasis on creative testing (~75%)
- Top-of-funnel performance optimization using CTR/CPC/CPM to drive efficient engagement
- Diagnosed performance decline (CTR drop, CPM +30%, flattened conversions) and restored results via creative refresh
- Uses historical benchmarks to identify anomalous results/false positives
- Client communication grounded in competitive research and expectation-setting
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