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Tarushi Malhotra
Mid-level Performance Marketer specializing in high-budget affiliate lead generation
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About
Paid media performance marketer focused on lead generation in US insurance and home improvement verticals, running Meta/Google/TikTok campaigns with structured testing frameworks (e.g., 1-5-3, 1-8-1, 1-5-6). Reports generating 10,000+ leads at ~$15 CPL and uses a disciplined, ROI-threshold-based validation and scaling process while troubleshooting performance via state/placement-level analysis.
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Key Strengths
- Managed high-spend Meta Ads for US home insurance lead gen ($50K+/month implied by prompt context)
- Generated 10,000+ leads at ~$15 average CPL (home insurance)
- Data-driven testing/kill/scale process using market benchmarks and ROI thresholds (20% validation, 30% scale)
- Platform allocation based on audience demographics and engagement signals (Meta vs Google vs TikTok)
- Improved lead quality and appointment rate by shifting testing from Meta to Google/TikTok (home improvement)
- Diagnoses performance dips by comparing historical metrics and reallocating to top-performing states/placements
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