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Connie Xu

Director-level Brand & Marketing Strategy leader specializing in research-driven GTM and integrated campaigns

Los Angeles, CAMarketing Director (Contract/Interim)13 years experienceDirectorMarketing & AdvertisingManagement ConsultingMarket Research
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Experience

Marketing Director (Contract/Interim)Umbrex
Marketing Director (Contract/Interim)Veritux
Strategy DirectorThe Harris Poll
Strategy Director (Contract/Interim)Organic (Omnicom Digitally-Led Ad Agency)
Strategy DirectorInterbrand (Omnicom Brand Consultancy)
Strategy DirectorKantar Vermeer
Vice President (Media)Nielsen
Senior ConsultantBooz Allen Hamilton
Senior AnalystBearingPoint

Education

Oxford Universitymaster, MBA (2012)
College of William & Marybachelor, BBA (2006)

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Languages

English

Skills

Integrated MarketingContent StrategyBrand StrategyMarket Trends ResearchAudience ResearchQualitative ResearchQuantitative ResearchData AnalyticsCustomer SegmentationCustomer Journey MappingCreative BriefingCampaign DevelopmentCampaign ManagementExperiential MarketingMessaging Strategy