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Connie Xu

Director-level Brand & Marketing Strategy leader specializing in research-driven GTM and integrated campaigns

UmbrexUniversity of OxfordLos Angeles, CA13 Years ExperienceDirector LevelWorks On-Site

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Experience

Marketing Director (Contract/Interim)Umbrex · Jan 2023 – Jan 2025contract
Marketing Director (Contract/Interim)Veritux · Jan 2023 – Jan 2025contract
Strategy DirectorThe Harris Poll · Jan 2021 – Jan 2023
Strategy Director (Contract/Interim)Organic (Omnicom Digitally-Led Ad Agency) · Jan 2020 – Jan 2021contract
Strategy DirectorInterbrand (Omnicom Brand Consultancy) · Jan 2017 – Jan 2018
Strategy DirectorKantar Vermeer · Jan 2015 – Jan 2017
Vice President (Media)Nielsen · Jan 2013 – Jan 2015
Senior ConsultantBooz Allen Hamilton · Jan 2009 – Jan 2011
Senior AnalystBearingPoint · Jan 2007 – Jan 2009

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Education

University of Oxfordmaster, MBA (2012)
William & Marybachelor, BBA (2006)

Awards

  • Simply Excellent Award - Nielsen (2014)
  • Market Research Council - Nielsen (2014)
  • You Make a Difference Award - Booz Allen Hamilton (2010)
  • Absolute Personal Best, Performance and Team Award - Booz Allen Hamilton (2009)

Skills

Data AnalyticsCustomer SegmentationCampaign ManagementBudgetingP&L ManagementBusiness DevelopmentCross-functional CollaborationProject ManagementTeam LeadershipProcess ImprovementSaaSCloud ComputingIntegrated MarketingContent StrategyBrand Strategy

Languages

English

Certifications

Project Management Institute - Certified Associate of Project Management (CAPM)

Browse Similar

MarketingMarketing in Los Angeles MetroData AnalyticsCustomer SegmentationCampaign ManagementBudgeting

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Connect with Connie

Connie already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Connie XuDirector-level Brand & Marketing Strategy leader specializing in research-driven GTM and integrated campaigns