Kristin Viola

“B2B SaaS growth marketer who was the first marketing hire and built the foundational brand and acquisition engine from 0-to-1, using customer-journey mapping, rigorous channel testing, and strong cross-functional alignment. Has launched an existing product into a new adjacent market via a multi-channel campaign and optimized spend by prioritizing CAC, conversion, and lead quality. Also has experience marketing monetization/distribution platforms to creators and developers, emphasizing values-aligned messaging for the creator ecosystem.”

“Lifecycle/CRM marketer with hands-on ownership of high-volume, multi-channel programs in Salesforce Marketing Cloud, spanning strategy, build, QA, deployment, and post-campaign analysis. At Bosley Medical, they drove measurable business impact through rigorous segmentation, incrementality testing, and channel optimization, including a campaign that lifted show rate by 19%, consult conversion by 14%, and another messaging test that improved engagement by 22%.”

“Performance marketer from Unilever with hands-on ownership of a sizable multi-platform paid media portfolio across Google, Meta, TikTok, and YouTube. Stands out for combining rigorous experimentation, LTV-based audience segmentation, and incrementality testing to improve ROAS, lower CPA, and restore growth when campaigns plateau.”