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DANIELLE NOTO

Executive brand strategist specializing in consumer, technology, and FinTech growth

McCannColumbia UniversityNew York, NY16 Years ExperienceExecutive Level

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About

Brand strategist and business builder with startup experience at Betterment pre-launch, operational and revenue strategy work at Patch, and 15 years at McCann delivering 10 AOR wins including Qualcomm, HomeGoods, Air Wick, and Kroger. Particularly strong at entering unfamiliar categories, uncovering overlooked customer insights, and turning them into clearer positioning, smarter targeting, and winning pitches.

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Key Strengths

  • early startup experience at Betterment pre-launch
  • translated consumer research into clearer product messaging
  • trained hundreds of freelancers for local market data collection
  • built SMB lead-generation and digital ad support programs at Patch
  • developed data-backed sales targeting strategy
  • strong cross-functional execution across strategy, content, sales, and operations
  • 15 years at McCann with 10 AOR wins
  • won major business including Qualcomm, HomeGoods, Air Wick, and Kroger
  • quickly finds insights in unfamiliar categories
  • effective at energizing stakeholders around brand vision
  • disciplined pitch process grounded in the brief and rehearsal
  • pragmatic, risk-aware approach to entrepreneurship

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Experience

EVP, Group Strategy DirectorMcCann · Jan 2016 – Present
Director, Experience Planning & StrategyOgilvy · Jan 2013 – Jan 2016
Director, Marketing Strategy & Business DevelopmentPatch · Jan 2009 – Jan 2013
Marketing StrategistBetterment · Jan 2009 – Jan 2009internship
Island Fellow, Office of Insular AffairsU.S. Department of the Interior · Jan 2008 – Jan 2008

Education

Columbia Universitymaster, Business Administration
NYUmaster, Clinical Social Work, Child and Family Services
Manhattan Collegebachelor

Awards

  • Cannes Lions
  • Effie Awards
  • Clio Awards
  • One Show
  • Best Player

Skills

Go-to-Market StrategyTeam BuildingDigital MarketingBusiness DevelopmentEmail Marketinglead generationBrand StrategyGo-to-Market PlanningC-suite PartnershipBrand PositioningInnovation Pipeline StorytellingBrand ArchitectureMessaging FrameworksNew Business StrategyPitch Development

Languages

English

Certifications

Series 7Series 6Series 63

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Connect with DANIELLE

DANIELLE already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Already have an account?

Hire with Reval

Find your next great hire

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DANIELLE NOTOExecutive brand strategist specializing in consumer, technology, and FinTech growth