Leo Giel

“Brand strategist and business builder with startup experience at Betterment pre-launch, operational and revenue strategy work at Patch, and 15 years at McCann delivering 10 AOR wins including Qualcomm, HomeGoods, Air Wick, and Kroger. Particularly strong at entering unfamiliar categories, uncovering overlooked customer insights, and turning them into clearer positioning, smarter targeting, and winning pitches.”

“C-level operator and advisor who has led operational transformations at growing companies from ~$100M revenue to multi-billion scale. Focuses on working backwards from a north star to build KPI/decision-owner mechanisms, P&L-linked accountability, and agile org structures—citing outcomes like +500 bps market share gains, millions saved in people costs, and EBITDA acceleration for a PE exit.”