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Danny Tsai
Executive Product Development & Licensing Leader in Apparel and Accessories
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Omnichannel merchandising and partnerships leader who owned end-to-end strategy for major soccer programs, including USA Soccer and the Argentina National Team. Negotiated a sophisticated dual-license structure to preserve Amazon channel rights while protecting margin, and drove $8M in pre-buys plus margin improvement through disciplined planning, Excel-based hindsight analysis, and in-season inventory adjustments.
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Key Strengths
- Owned end-to-end category strategy across e-commerce and in-store for USA Soccer program
- $8M in pre-buys delivered; improved margin via quantity discounts
- Managed demand volatility tied to match results using staggered buys and in-season adjustments
- Structured complex dual-license Argentina National Team partnership to preserve Amazon channel while protecting margin
- Data-driven merchandising using Excel hindsight analysis to improve sell-through, reduce markdowns, and increase margin
- Developed buyer capability through weekly OTB/SKU productivity reviews; improved forecast accuracy by 15% and reduced aged inventory
- Cross-functional deal execution from sourcing through onboarding; mitigated SKU delays via inventory reallocation and launch timing changes
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