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Monae Martin
Mid-level Business Development & Account Manager specializing in partnerships, GTM, and sports hospitality
Los Angeles, CAAccount Manager, Club Business Development (Contract)5 years experienceMid-LevelSportsMedia & EntertainmentHospitality
ScreenedIdentity Verified
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About
Growth-creative marketer in a club/sports-style environment focused on premium offerings, running structured creative experiments across multiple clubs/markets. Demonstrated measurable performance gains (≈20% lower CPA, ≈12% higher ROAS) by shifting from brand-led to value-forward messaging and translating channel-level performance insights into modular, rapid-iteration creative systems.
Experience
Account Manager, Club Business Development (Contract)NFL
Business Development Manager (Contract ended)Techtrust
Business Development ManagerDemand.io
Operations AssistantLos Angeles County
Education
Howard Universitybachelor, Political Science (2019)
Pepperdine Universitymaster, Marketing (2023)
Key Strengths
- Designed and ran multi-cell creative tests (control vs value-led vs urgency-led) across 3 clubs/markets
- Improved efficiency with value-forward creative: ~20% CPA reduction and ~12% ROAS lift
- Strong diagnostic use of funnel metrics (CTR vs CVR, drop-off points) to pinpoint messaging misalignment
- Platform-specific iteration based on performance signals (e.g., creative fatigue after 1–2 weeks)
- Builds modular ad systems to enable rapid, high-quality iteration (hooks/value props/CTAs)
- Directs editors/creators with objective, metric-tied guidance rather than subjective feedback
- Operational rigor managing multi-channel weekly iteration using structured planning and Notion
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