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Monae Martin
Mid-level Business Development & Account Manager specializing in partnerships, GTM, and sports hospitality
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About
Growth-creative marketer in a club/sports-style environment focused on premium offerings, running structured creative experiments across multiple clubs/markets. Demonstrated measurable performance gains (≈20% lower CPA, ≈12% higher ROAS) by shifting from brand-led to value-forward messaging and translating channel-level performance insights into modular, rapid-iteration creative systems.
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Key Strengths
- Designed and ran multi-cell creative tests (control vs value-led vs urgency-led) across 3 clubs/markets
- Improved efficiency with value-forward creative: ~20% CPA reduction and ~12% ROAS lift
- Strong diagnostic use of funnel metrics (CTR vs CVR, drop-off points) to pinpoint messaging misalignment
- Platform-specific iteration based on performance signals (e.g., creative fatigue after 1–2 weeks)
- Builds modular ad systems to enable rapid, high-quality iteration (hooks/value props/CTAs)
- Directs editors/creators with objective, metric-tied guidance rather than subjective feedback
- Operational rigor managing multi-channel weekly iteration using structured planning and Notion
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