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Dawood Shaik
Senior Product Marketing Manager specializing in GTM, channel enablement, and pricing analytics
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Growth-creative/performance creative specialist focused on UGC-led paid social across Meta, TikTok, and YouTube. Uses structured creative testing (e.g., hook/angle matrices) and modular asset systems to iterate quickly; cited a campaign that lifted efficiency (25% CPA improvement, ROAS 1.8x→2.4x) and then scaled spend ~60% while maintaining performance.
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Key Strengths
- Owned end-to-end growth-creative campaign with structured hypothesis and test design
- Improved CPA by 25% and increased ROAS from 1.8x to 2.4x within ~10 days via UGC variant testing
- Scaled spend ~60% while maintaining efficiency after identifying a winning creative variant
- Strong creative analytics: ties drop-off, hook performance, and audience fatigue signals to specific creative changes
- Builds rapid-iteration modular ad systems producing 8–12 variants from a single shoot
- Effective creative leadership: improved authenticity and retention by directing creators and editors (hook clarity, pacing, simplified text, earlier CTA)
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