felipe Posada

“Ad operations-focused paid media candidate with broad exposure across major DSPs and ad servers, including DV360, AppNexus, The Trade Desk, Amazon DSP, CM360, and Sizmek. Their experience centers on campaign setup, tagging, QA, reporting, and diagnosing tracking/viewability issues rather than owning budget strategy, making them potentially strong for execution-heavy media operations roles.”

“Paid media specialist with hands-on ownership of high-spend digital audio, including a $75K/month Progressive campaign run in Spotify (trafficked via Megaphone and Google Ad Manager). Demonstrates a structured full-funnel approach across Meta/TikTok/Google and a rigorous testing and incrementality mindset (marginal CPA/ROAS, saturation signals, new-user contribution, branded search lift) to guide optimization and scaling.”

“Programmatic media specialist who owned a $50K+/month Trade Desk DSP account for Disney movie/TV launches, leveraging PMPs and rigorous testing across audiences, deals, and creative formats. Drove 5–10% week-over-week gains in video completion rate while maintaining strict brand-safety standards, and has experience leading a team of traders and translating complex performance tradeoffs into client-ready action plans.”