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Christopher Bibb
Senior Ad Operations & Campaign Manager specializing in programmatic and publisher ad tech
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About
Paid media specialist with hands-on ownership of high-spend digital audio, including a $75K/month Progressive campaign run in Spotify (trafficked via Megaphone and Google Ad Manager). Demonstrates a structured full-funnel approach across Meta/TikTok/Google and a rigorous testing and incrementality mindset (marginal CPA/ROAS, saturation signals, new-user contribution, branded search lift) to guide optimization and scaling.
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Key Strengths
- Owned end-to-end lifecycle of a $75K/month Spotify audio campaign (trafficking, QA, pacing, optimization, reporting)
- Data-driven creative A/B testing and reallocation based on completion rate and companion CTR performance
- Full-funnel paid media planning across Meta, TikTok, and Google (YouTube/Search/PMax) with intent-based channel roles
- Incremental spend decisions using marginal CPA/ROAS, frequency/saturation signals, and incrementality indicators (new-user contribution, branded search lift)
- Disciplined experimentation approach (one-variable tests, minimum time/spend thresholds, control benchmarks) to avoid false positives
- Performance recovery playbook for stalls (identify fatigue/saturation; refresh creative, tighten segmentation, reallocate budget)
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