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Geonu Na
Senior Purchasing Manager specializing in cosmetics OEM/ODM sourcing and global supply chain
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Beauty category manager specializing in Korean beauty who has owned end-to-end category growth across both subscription programs and eCommerce. Expanded the supplier network (8 to 12 factories), onboarded 800 SKUs, and doubled category sales while improving gross margin and inventory turns through data-driven assortment decisions, negotiation, and cross-functional GTM execution.
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Key Strengths
- Owned Korean beauty category end-to-end (sourcing, line planning, negotiation, launch, in-season management)
- Expanded supplier base from 8 to 12 factories and onboarded 800 SKUs
- Doubled category sales across subscription and eCommerce channels
- Improved gross margin and inventory turns through cost/MOQ/lead-time negotiations and buy optimization
- Data-driven merchandising: identified hero SKUs and optimized placement, bundles, and subscription features
- Built cross-functional GTM execution with marketing/eCommerce; used A/B testing and PDP optimization to improve conversion
- Strategic Tier-1 brand partnership sourcing and negotiation (value-adds like marketing support, GWPs, semi-exclusives) with ongoing performance reviews
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