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Howard Ogawa - VP Product, Global Marketplaces, Payments & Fulfillment in California, USA

Howard Ogawa

Executive product leader specializing in e-commerce, marketplaces, and direct-to-consumer platforms

GOAT GroupLoyola Marymount UniversityCalifornia, USA19 Years ExperienceExecutive Level

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About

Senior product leader with high-scale marketplace and commerce experience at Ticketmaster and GOAT, spanning checkout, CX automation, logistics, fraud, payments, and catalog. Stands out for pairing rigorous experimentation and measurable business impact—including $60M+ incremental revenue and major conversion gains—with a thoughtful human-centered AI philosophy and a strong track record of building and promoting PM teams.

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Key Strengths

  • Led end-to-end rebuild of Ticketmaster purchase flow for a $12B GMV platform
  • Drove 19% increase in average order quantity and 10% improvement in cart conversion
  • Generated over $60M in incremental revenue through ticket insurance placement and UX experimentation
  • Strong product discovery grounded in user research, support data, and behavioral signals
  • Evidence-based UX decision making through 35+ A/B tests with 95% confidence thresholds
  • Built and launched AI-powered CX ticket classification with human-in-the-loop safeguards
  • Exceeded 85% model accuracy target and reduced case resolution time by 34%
  • Skilled at de-risking large platform migrations through phased rollout and proof-of-concept scoping
  • Influenced executive stakeholders using data rather than opinion
  • Built and managed a 12-person product organization across logistics, shipping, fraud, CX, payments, and catalog
  • Strong talent development record with 9 of 12 PMs promoted
  • Clear philosophy for human-centered AI that augments rather than replaces human judgment

Reference Highlights

Moderately Recommended
  • strong product leadership
  • operations and logistics expertise
  • organized prioritization
  • resource allocation discipline
  • strategic alignment with company goals
  • simplifies complex problems
  • effective cross-functional partner
  • keeps teams on timeline
  • strong execution on complex projects
  • user empathy
  • thoughtful design instincts
  • asks the right questions
  • builds comprehensive internal tools
  • improves team efficiency
  • brings structure and organization
  • drives cost savings
  • improves profit margin
  • balances customer value with business outcomes

Howard's references speak for themselves. Let us connect you.

Experience

VP Product, Global Marketplaces, Payments & FulfillmentGOAT Group · Feb 2022 – Jul 2025
Sr. Director, Consumer PlatformPluto TV · Apr 2021 – Jan 2022
VP Product, MarketplaceTicketmaster · Oct 2016 – Oct 2020
Head of Product, B2B SaaSUBM · Apr 2012 – Dec 2015
Executive Director, Consumer PlatformEdmunds · Feb 2005 – Jan 2012

Education

Loyola Marymount Universitymaster, Marketing
UC Santa Barbarabachelor, Business Economics

Awards

  • Apple App Store Staff Favorite

Skills

E-commerceProduct StrategyA/B TestingSEODigital Product ManagementDirect-to-ConsumerMarketplace PlatformsCommerce PlatformsPurchase Flow OptimizationExperimentationDigital MerchandisingCustomer InsightConversion AnalyticsRevenue OptimizationRetention Strategy

Languages

English

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Howard OgawaExecutive product leader specializing in e-commerce, marketplaces, and direct-to-consumer platforms