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Janice Yeung
Mid-level Marketing Professional specializing in cross-channel brand and growth campaigns
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About
Growth and partnerships marketer with experience spanning Coca-Cola brand/creator collaborations and CMC Markets performance acquisition. Has sourced and closed a Hong Kong Disneyland partnership built around a digital game activation, and runs data-driven Google Ads GTM and funnel experiments (Search/YouTube/Demand Gen, retargeting, landing page CRO) focused on lowering CPA and increasing qualified leads.
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Key Strengths
- Sourced and closed creator-driven brand partnership (Coca-Cola x Hong Kong Disneyland) with multi-stakeholder coordination
- Built first-of-its-kind digital game collaboration concept tied to limited-edition summer packaging
- Measured partnership impact via earned media value plus digital game and offline activation participation
- Leveraged personal network to quickly source a production house and execute a client engagement event, driving measurable brand lift
- Led performance GTM for CMC Markets using Google Search, Demand Gen, and YouTube to increase trading account sign-ups
- Data-driven acquisition optimization: A/B testing across ads and landing pages; reduced CPA and improved CTR by simplifying UX and tightening value prop
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