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JJ
Jay Johansson
Senior Growth & Digital Marketing Manager specializing in performance, SEO, and demand generation
Senior Marketing Manager21 years experienceSeniorAdvertising & MarketingAutomotiveE-commerce
ScreenedIdentity Verified
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About
Performance marketer with ownership of low-to-mid six-figure monthly spend across Google and Meta, combining SEO leadership with structured A/B testing and landing page optimization. Built cross-department Looker Studio reporting for spend, web, and revenue metrics, and delivered measurable impact including a 40% CPL reduction and significant ranking gains across ~1100 non-branded keywords.
Experience
Senior Marketing ManagerAuction.com
PrincipalKeep It Simple Digital
Programmatic Revenue ManagerEquator Altisource
Director of MarketingThe Bill Coach
Director of Affiliate MarketingAmerican Advisors Group
Director of Online AdvertisingRealtytrac.com
Digital Media Buyer / Senior Product ManagerAutobytel.com
Education
California Polytechnic State University, San Luis Obispomaster, Business Administration
California Polytechnic State University, San Luis Obispobachelor, Political Science
Key Strengths
- Managed low-to-mid six-figure monthly ad spend across Google and Meta
- Drove 40% reduction in cost per lead through A/B testing and SEO improvements
- Improved organic visibility: ~1100 non-branded keywords gained ~10 positions on average
- Built and maintained Looker Studio reporting for spend, web metrics, and revenue metrics across departments
- Full-funnel budget allocation based on lead quality, channel saturation/capacity, share of voice, audience size, and frequency
- Disciplined experimentation approach (one variable at a time) with statistical significance thresholds
- Diagnosed performance stalls as audience fatigue and corrected via frequency caps and spend adjustments
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