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Jay Johansson
Senior Growth & Digital Marketing Manager specializing in performance, SEO, and demand generation
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About
Performance marketer with ownership of low-to-mid six-figure monthly spend across Google and Meta, combining SEO leadership with structured A/B testing and landing page optimization. Built cross-department Looker Studio reporting for spend, web, and revenue metrics, and delivered measurable impact including a 40% CPL reduction and significant ranking gains across ~1100 non-branded keywords.
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Key Strengths
- Managed low-to-mid six-figure monthly ad spend across Google and Meta
- Drove 40% reduction in cost per lead through A/B testing and SEO improvements
- Improved organic visibility: ~1100 non-branded keywords gained ~10 positions on average
- Built and maintained Looker Studio reporting for spend, web metrics, and revenue metrics across departments
- Full-funnel budget allocation based on lead quality, channel saturation/capacity, share of voice, audience size, and frequency
- Disciplined experimentation approach (one variable at a time) with statistical significance thresholds
- Diagnosed performance stalls as audience fatigue and corrected via frequency caps and spend adjustments
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