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Kerendu Ezemonyuyo
Senior Growth Marketing Leader specializing in B2B performance and social media
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About
Performance marketer who personally managed $50K–$70K/month multi-channel spend across Meta and Google (Search/Display/YouTube), using a rigorous testing framework (creative, copy, landing pages) and clear scaling/kill criteria. Reported outcomes include -28% CPA in 90 days, ROAS improvement from 3.2x to 4.1x, +38% monthly revenue, and +18% conversion rate, with demonstrated ability to diagnose and reverse performance declines caused by creative fatigue and audience saturation.
Experience
Education
Key Strengths
- Owned and optimized $50K–$70K/month multi-channel paid media spend (Meta + Google Search/Display/YouTube)
- Structured testing roadmap with bi-weekly creative rotations and multi-variable experimentation (creative, hooks, headlines, landing pages)
- Drove measurable efficiency gains: reduced CPA 28% in 90 days; increased ROAS 3.2x to 4.1x
- Scaled performance: increased monthly revenue 38% while maintaining efficiency; improved conversion rate 18%
- Full-funnel system design by intent (TOF demand creation, MOF retargeting with proof/objection handling, BOF high-intent search + short-window retargeting)
- Data-driven scaling decisions using marginal CPA, blended ROAS, and saturation signals
- Rapid performance recovery: identified creative fatigue/audience saturation and restored ROAS above target via creative refresh, audience expansion, and budget restructuring
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