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Zachary Martin
Director-level growth marketing leader specializing in paid media and full-funnel strategy
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About
Performance marketer with experience owning a very large e-commerce media budget at Dossier Perfumes, including a $3M/month spend and sophisticated always-on testing across paid social and search. Brings a highly analytical approach to creative testing, attribution, and budget allocation, and is specifically seeking contract/freelance work.
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Key Strengths
- Managed a $3M/month paid media budget
- Structured creative testing with champion/challenger methodology
- Cross-platform paid media expertise across Meta, Snapchat, Pinterest, Google, and Bing
- Data-driven budget allocation using Triple Whale, Shopify, and HubSpot
- Strong performance marketing focus on CAC, ROAS, and MER
- Uses clear spend thresholds and automation rules to kill underperforming tests
- Understands full-funnel optimization for both lead gen and e-commerce
- Methodical diagnosis of performance declines using seasonality, benchmarks, and historical data
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