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Eric Marceau
Senior Digital Advertising & Marketing Consultant specializing in paid media and growth
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Growth-creative/performance marketer with hands-on Google Ads experience who expands search-heavy advertisers up-funnel via intent-driven display and remarketing. Demonstrated measurable impact (10% traffic lift at 1.8 ROAS; ~20% ROAS improvement via responsive creative formats) and runs fast, statistically driven creative iteration across Meta/TikTok/YouTube while directing creators and editors.
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Key Strengths
- Expanded a lower-funnel search advertiser up-funnel using intent-driven display; grew site traffic ~10% while maintaining 1.8 ROAS
- Diagnosed ROAS decline via creative-type traffic mix/inventory fill issues; implemented creative refresh + responsive formats to lift ROAS ~20%
- Hands-on optimization in Google Ads (early performance monitoring, bid and audience adjustments)
- Rapid, modular creative testing approach using templates, multiple CTAs/offers, and statistical significance to drive iteration
- Effective creative leadership: aligns creators/editors to a clear testing vision while incorporating early feedback
- Structured prioritization across channels and deadlines using expected value vs effort and realistic timeline setting
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