Lenis already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.
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About
Finance leader and accountant with ~30 years of experience in end-to-end organizational financial management, now pivoting into sales (closer/SDR-adjacent) roles. Positions her differentiator as using financial analysis to qualify prospects and translate solutions into clear ROI for executive stakeholders; has studied Salesforce/CRM best practices but lacks hands-on sales/SDR metrics to date.
Experience
Líder FinancieraINDUFAROS S.A.
Education
Universidad de la Costa CUCbachelor, Contaduría Pública (2000)
Key Strengths
30 years in accounting and financial leadership
Financial rigor applied to lead qualification and pipeline quality
Ability to speak the language of executive decision-makers
Translating technical proposals into ROI/financial business benefits
Experience learning complex regulations/systems and communicating them clearly to business owners
Reference Highlights
Strongly Recommended
Acts as a quality filter for the team
Highly qualified pipeline (quality over quantity)
High conversion rate to real opportunities
Few meeting cancellations
Excellent prospect feedback
Commitment and reliability
Confidence that generates immediate trust with prospects
Deep knowledge
Contributes ideas to improve scripts and segmentation
Supports decision-making with metrics and analysis
Drives process improvements
Handles high-complexity corporate qualification
Teamwork stands out as a top strength
Excellent collaboration with AEs
Excellent documentation and information handoff
No concerns about CRM/data quality or process compliance
Escucha activaNegociaciónEmpatíaCierre de ventasManejo de objecionesCualificación de prospectosGestión financieraVisión estratégica y financieraÉtica y transparenciaGestión del tiempoAutonomíaCapacidad de identificar necesidadesVentas digitales de alto ticketComunicación asertivaGestión contable