Lew Donley

About

Creative director/designer spanning high-polish marketing brand work and enterprise innovation: built a full podcast brand ecosystem and a cinematic historical visualization using Google Veo 3. Also led an AR/VR-assisted remote troubleshooting initiative at TriMas (HoloLens-style workflows), delivering a 40% MTTR reduction and cutting expert travel by 50%+ while standardizing reusable interaction components for global teams.

Experience

Education

Key Strengths

• End-to-end brand ecosystem creation from strategy through execution
• High-polish marketing creative with clear single-minded concepts carried across assets
• Complex narrative/information design translated into engaging, shareable visuals
• Strategic use of AI-generated video (Google Veo 3) to improve clarity and reduce cognitive load
• Scalable modular template systems for high-volume content without creative fatigue
• Fast multi-format social video production workflow (vertical-first; square/widescreen variants; captions burned in)
• Cross-functional rapid iteration with strict brand guardrails (UA/Growth + Product) using Figma + Loom async feedback
• Designed and piloted AR/VR remote troubleshooting system; achieved 40% MTTR reduction and >50% reduction in expert travel
• Built standardized interaction frameworks and reusable AR components to prevent miscommunication at scale
• Effective async cadence across global teams with minimal meetings (weekly briefs, annotated files, overlap hours, rotating bi-weekly sync)

Reference Highlights

• Exceptional design craft and polish
• Strong attention to detail
• Creates cohesive, high-impact marketing creative
• Systematic and efficient approach to design
• Builds reusable templates and scalable assets
• Maintains strong brand consistency across platforms
• Able to translate raw concepts into polished deliverables
• Data/feedback-driven iteration mindset
• Improved website viewership and interactivity by 50%
• Increased email conversion rates by 20% via CTA experimentation
• Creates scroll-stopping static and video content
• Strong typography, refined color palette, and compelling imagery
• Fast turnaround under tight deadlines
• Reliable delivery and consistently meets deadlines
• Collaborative and receptive to critical feedback
• Adapts quickly without sacrificing quality
• Operates autonomously in remote settings
• Proactive, clear written updates
• Lifelong learner / continual learning
• Strong critical thinking
• Professionalism and commitment to excellence