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Lew Donley
Senior Creative Design & Innovation Leader specializing in brand strategy and human-centered design
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About
Creative director/designer spanning high-polish marketing brand work and enterprise innovation: built a full podcast brand ecosystem and a cinematic historical visualization using Google Veo 3. Also led an AR/VR-assisted remote troubleshooting initiative at TriMas (HoloLens-style workflows), delivering a 40% MTTR reduction and cutting expert travel by 50%+ while standardizing reusable interaction components for global teams.
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Key Strengths
- End-to-end brand ecosystem creation from strategy through execution
- High-polish marketing creative with clear single-minded concepts carried across assets
- Complex narrative/information design translated into engaging, shareable visuals
- Strategic use of AI-generated video (Google Veo 3) to improve clarity and reduce cognitive load
- Scalable modular template systems for high-volume content without creative fatigue
- Fast multi-format social video production workflow (vertical-first; square/widescreen variants; captions burned in)
- Cross-functional rapid iteration with strict brand guardrails (UA/Growth + Product) using Figma + Loom async feedback
- Designed and piloted AR/VR remote troubleshooting system; achieved 40% MTTR reduction and >50% reduction in expert travel
- Built standardized interaction frameworks and reusable AR components to prevent miscommunication at scale
- Effective async cadence across global teams with minimal meetings (weekly briefs, annotated files, overlap hours, rotating bi-weekly sync)
Reference Highlights
- Exceptional design craft and polish
- Strong attention to detail
- Creates cohesive, high-impact marketing creative
- Systematic and efficient approach to design
- Builds reusable templates and scalable assets
- Maintains strong brand consistency across platforms
- Able to translate raw concepts into polished deliverables
- Data/feedback-driven iteration mindset
- Improved website viewership and interactivity by 50%
- Increased email conversion rates by 20% via CTA experimentation
- Creates scroll-stopping static and video content
- Strong typography, refined color palette, and compelling imagery
- Fast turnaround under tight deadlines
- Reliable delivery and consistently meets deadlines
- Collaborative and receptive to critical feedback
- Adapts quickly without sacrificing quality
- Operates autonomously in remote settings
- Proactive, clear written updates
- Lifelong learner / continual learning
- Strong critical thinking
- Professionalism and commitment to excellence
Lew's references speak for themselves. Let us connect you.
Experience
Education
Awards
Skills
Languages
Certifications
Publications
1 publication
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