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Madeline Kraemer
Senior Customer Success professional specializing in enterprise media and tech partnerships
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About
Customer-facing enterprise sponsorship/advertising professional who owns campaigns end-to-end (kickoff, timelines, weekly reporting, wrap decks) and drives renewals/upsells through performance insights. Known for operational rigor and cross-functional issue resolution (including fixing a sold-out newsletter sponsorship conflict) and for using ChatGPT to streamline asset workflows and build an industry trend tracker that directly supported expansion deals.
Experience
Education
Key Strengths
- Owned enterprise sponsorship campaigns end-to-end (kickoff through reporting and renewal planning)
- Consistently exceeded benchmark KPIs and drove measurable client outcomes (e.g., increased report downloads)
- Strong operational rigor: timelines, buffer days, weekly check-ins, and agenda-driven stakeholder alignment
- Effective conflict/risk management across client and agency approval processes
- Cross-functional problem solving to recover from sales/inventory mistakes and preserve customer trust
- Data-driven creative optimization using performance results to improve CTR and reduce ad fatigue
- Proactive, scalable process improvements using ChatGPT templates to speed asset creation and reduce drafts
- Strategic upsell/expansion approach using industry trend tracking to identify timely opportunities
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