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Sabina Chowaniec
Senior Client Success & Digital Campaign Manager specializing in paid media and performance marketing
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About
Paid media performance marketer who managed a $50K+/month multi-location senior living portfolio across Google and Meta, focused on qualified lead volume, CPL efficiency, and occupancy growth. Uses structured testing, tracking/analytics (GA4 + call tracking), and cross-platform budget reallocation to stabilize CPL at scale and recover performance when lead volume drops.
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Key Strengths
- Owned $50K+/month paid media spend across Google and Meta for multi-location senior living portfolio
- Improved lead quality and stabilized CPL while scaling spend
- Structured testing approach across match types, negatives, audiences, geo targeting, and landing page messaging
- Data-driven budget reallocation across platforms based on CPA/CR/lead quality and scalability
- Diagnosed performance declines via search terms, auction insights, conversion tracking, and landing page review; restored lead volume and brought CPL back toward benchmark within weeks
- Built clear internal reporting to support confident spending decisions
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