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Mary Kate OConnell

Executive operations leader specializing in SaaS and customer growth

FreelanceNYUNew York, NY15 Years ExperienceExecutive LevelWorks On-Site

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About

Operations and platform leader with 25+ years focused on monetization, go-to-market, and scalable execution systems, especially in advertising and programmatic environments. She has built operating models for early-stage companies, restructured distressed units, led PE-backed post-acquisition integrations, and delivered measurable impact including $3M+ in savings, 46% YoY growth, and a 99.9% quality rate while centralizing services across 18 agencies.

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Key Strengths

  • 25+ years in client services and operations
  • specializes in fixing broken systems and building scalable operating backbones
  • strong at turning ambiguous operational problems into structured execution plans
  • built operating models for early-stage and enterprise organizations
  • led post-acquisition integration in PE-backed environments
  • designed and implemented global centers of excellence across multi-entity organizations
  • successfully centralized services across 18 agencies at Dentsu Aegis
  • executed crawl-walk-run transition with zero quality impact during migration
  • maintained 99.9 accuracy in line with SLAs
  • saved over $3M through org redesign and talent/process realignment
  • enabled 46% year-over-year growth by reinvesting operational savings into technology
  • deep cross-functional leadership across sales, operations, engineering, and solution architecture
  • experienced in offshore/onshore operating model optimization

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Experience

Fractional Chief Operating OfficerFreelance · Jan 2024 – Presentfreelance
Head of AmericasParagon Digital Services · Jan 2017 – Jan 2023
Vice President, OperationsKargo · Jan 2015 – Jan 2016
Senior Director, Strategic Relationship Management & Sales OperationsFreeWheel · Jan 2010 – Jan 2015

Education

NYU

Skills

P&L ManagementGo-to-Market StrategyPerformance ManagementStrategic PlanningSalesforceTrainingCRMProject Managementforecastingchange managementload balancingGlobal Operations Strategy & ExecutionRevenue AccelerationSaaS Business ModelsBusiness Process Re-engineering

Languages

English

Certifications

Project Management Professional (PMP)Lean Six Sigma

Memberships

  • PMI

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Connect with Mary

Mary already has a relationship with Reval, so a warm intro from us gets a much better response than cold outreach.

Typically responds within 24 hours

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Mary Kate OConnellExecutive operations leader specializing in SaaS and customer growth