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Md Likhon Khan
Mid-level E-commerce & Digital Marketing Specialist focused on brand growth and digital products
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About
Performance marketer focused on ecommerce Meta ads in Bangladesh, managing ~$15K–$20K/month budgets and reporting ~5+ ROAS. Uses a structured TOF/MOF/BOF approach with disciplined creative testing (hooks/angles), learning-phase-aware audience tests, and clear diagnostics for creative fatigue and funnel/landing-page issues.
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Key Strengths
- Managed ecommerce Meta ad spend of ~$15K–$20K/month
- Achieved ~5+ ROAS on campaigns in Bangladesh
- Structured creative testing approach using CPC/CTR/CPA consistency and sufficient spend (not judging on 1–2 conversions)
- Diagnoses performance declines via creative/audience/funnel breakdown; identifies creative fatigue via rising frequency and falling CPC/CTR
- Practical scaling discipline: gradual budget increases, temporary budget reductions to stabilize CPA, then re-scale
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Experience
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Publications
1 publication
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