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Michael Hopkin - Founder & CEO in Portland, OR

Michael Hopkin

Executive product leader specializing in AI platforms and SaaS

Hopkin Profit CreationBrigham Young UniversityPortland, OR21 Years ExperienceExecutive Level

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About

Senior product leader with experience rebuilding products and organizations in healthcare, research administration, public safety, and K-12 education. Stands out for building a product team from zero at Plexus and shipping an award-winning platform in 8 months, while also bringing strong human-centered AI judgment from ML compliance products at Cayuse and education strategy work at Imagine Learning.

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Key Strengths

  • Built a product organization from scratch as Interim Head of Product at Plexus
  • Led end-to-end platform rebuild shipped in 8 months
  • Award-winning platform launch with industry recognition for eCommerce excellence
  • Strong cross-functional alignment across product, engineering, design, clinical, and business stakeholders
  • Creates defensible prioritization frameworks tied to member impact, business value, and technical feasibility
  • AI/ML product leadership in high-stakes compliance workflows
  • Human-centered AI judgment with clear human-in-the-loop boundaries
  • UX instincts validated by user observation and behavior
  • Drove map-first product pivot at CrimeReports leading to 100,000 mobile app downloads in first month
  • Improved operational efficiency by 32% at Highmark Health
  • Hands-on product leadership style with deep involvement in specs, design reviews, and research
  • Develops junior product talent quickly through ownership and direct feedback

Reference Highlights

Moderately Recommended
  • brought product maturity to the organization
  • defined product strategy well
  • increased adoption and usage of digital tools
  • built trust with fulfillment teams
  • fostered collaboration with users
  • methodical process
  • reduced waste before building
  • improved product usage
  • easy to work with
  • approachable
  • collaborative
  • thoughtful
  • quickly earned engineering team trust
  • inclusive discussion leadership
  • maintained ownership while inviting input
  • user-first mindset
  • people-first approach
  • pragmatic
  • experienced product leadership
  • strong strategic thinking
  • effective roadmap leadership
  • improved client product management practices
  • increased team velocity
  • drove successful client outcomes
  • customer-informed product development
  • led customer-endorsed features and functionality
  • strong partnership with engineering leadership
  • persuasive and well thought-out communicator
  • professional demeanor
  • exceptional understanding of user and buyer personas
  • strong product design and UX judgment
  • open-minded approach
  • high customer empathy
  • adaptable personality
  • character-based leader
  • empathetic cross-functional leader
  • effective across product, marketing, sales, engineering, and support
  • strong translator between customer and technical teams
  • quickly sees the big picture
  • mission- and strategy-driven mindset
  • guides the human side of product decisions
  • versatile across teams and management levels

Michael's references speak for themselves. Let us connect you.

Experience

Founder & CEOHopkin Profit Creation · Jan 2024 – Present
Director of Product ManagementCayuse · Jan 2022 – Jan 2023
Principal ConsultantHopkin Creations, LLC · Jan 2015 – Jan 2024freelance
Interim Head of ProductPlexuscontract
Director of Product ManagementOrangeSoda · Jan 2014 – Jan 2015
Vice President of ProductCrimeReports · Jan 2010 – Jan 2012

Education

Brigham Young Universitymaster, Information Systems Management
Brigham Young Universitybachelor, Accounting

Languages

English

Certifications

Level III Certified (PMC III) - Pragmatic InstituteCertified Scrum Product Owner

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Connect with Michael

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Typically responds within 24 hours

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Michael HopkinExecutive product leader specializing in AI platforms and SaaS